Get to know us

AJ’s Essentials was founded by a loving mother and her two wonderful daughters, whose passion for creating began when the girls were only 3 and 4 years old. What started with experimenting in the kitchen and formulating natural hair and body products grew into a brand built on creativity, care, and family love.

We began with a passion for natural hair and body care, crafting products that celebrate wellness and self-care. As we grew, so did our vision—expanding into savory treats for parties, family dinners, get-togethers, and everyday snacking.

Our purpose is simple: to bring you all the goodness we create, without limitations—whether it’s nourishing your body or satisfying your cravings.

Our mission

At AJ’s Essentials, our mission is to create a one-stop destination for essentials that bring joy and comfort to everyday life. From natural hair and body products to savory treats for parties, family gatherings, and cozy nights in, we’re dedicated to offering quality without limits. Our goal is to make it easy for our customers to find everything they love in one place—nourishment, flavor, and care all under one roof.

Our vision

We believe in a world where people don’t have to compromise on what they love. That’s why at AJ’s Essentials, we take the time to understand our customers and bring them products that truly meet their needs—from natural care essentials to savory treats made to delight.

Frequently asked questions

1. What is AJ’s Essentials and how did it begin?

AJ’s Essentials is a family-owned brand founded by a loving mother and her two daughters. Our journey started when the daughters were just 3 and 4 years old, experimenting in the kitchen and formulating natural hair and body products. What began as a fun family passion grew into a brand dedicated to wellness, creativity, and bringing goodness to both your body and your table.

4. What makes AJ’s Essentials unique?

Our uniqueness lies in our versatility and passion. We don’t limit ourselves to one category—we create wholesome essentials that nourish your body inside and out, while also bringing joy to your table.

2. Are your hair and body products natural?

Yes! Our products are made with natural, nourishing ingredients designed to promote wellness, self-care, and healthy hair and skin.

5. Do you take custom or bulk orders?

Yes, we welcome custom and bulk orders, especially for events, parties, and family gatherings. Reach out to us for details.

Where can I learn more about you?

You can explore other sections of this website, such as the "About Us" page or our blog, to learn more about our company, mission, and team.

6. Are your products suitable for all ages and hair types?

Yes! Our natural hair and body care products are formulated to be gentle yet effective for all hair types and ages. Similarly, our savory treats are made with quality ingredients to delight kids and adults alike, making AJ’s Essentials perfect for the whole family.